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Basic Principles of 3D Animation
65% of people are considered visual learners. This is easy to understand considering that most of the information (90%) transmitted to the brain is visual. It also transmits visual information much faster (60,000 times faster) than text. It is therefore not surprising that videos are the most popular medium for communication and engagement currently available on the Internet.
Raising 3D animation
It is becoming more difficult for brands to cut through the noise and get their message across to their target audience. There are so many videos available online today. You have to have something extra to get noticed. This is where 3D animated content comes in.
Animated audiovisual content has been shown to be highly effective in influencing consumer choices at later stages of their purchase journey. There are several reasons this type of content is more effective than other visuals.
Animated videos are effective in attracting and keeping the viewer’s attention. They resonate with viewers and spark conversations among audiences.
Brands are better able to simplify complex topics through animation. You are able to show different concepts using a 3D simulation that would otherwise be impossible with other visuals.
Visualizations are a powerful way to convey a technology or product and show its features and benefits.
They are fun.
They can be about anything.
They are cost effective to produce.
Principles for successful 3D animation
Just because animated audiovisual content is so popular doesn’t mean simulating explainer videos will be an instant hit with your audience. There are various guidelines to consider in the production of audiovisual content to ensure its success.
- Quality and photorealistic animations – Creating a quality 3D animation is essential to give it a photorealistic feel that brings it to life. This requires more detail, attention to lighting and the use of realistic materials and even adding reflections to the object’s surface.
- Forecast – This principle helps the viewer to anticipate a movement even before it happens, for example, the heel of the character’s foot pressing into the ground before taking the step. Preview helps prevent the animation of audiovisual content from appearing too robotic.
- exaggeration – This is used in animation to give the characters more energy. Exaggeration, for example, can be used in shots to draw attention to what the character is doing.
- putting on stage – This principle includes the placement of objects and characters in the video. It helps the audience to understand the narrative and the role of the characters in it. It includes time, setting and cinematography.
- Time – Timing is vital as it dictates how fast images move and how long they stay still in animated video. Speeding something up can help create a sense of energy, lightness, or speed. Slowing something down gives the impression of gravity, mass and adds weight to the image.
- Solid drawing – This is the principle used to make an image appear as if it were three-dimensional even though it was created on a two-dimensional surface. This principle gives weight, balance and depth to the image.
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