A Tool To Create Animated Videos For A Marketing Campaign Accurately Describing Your Social Media Target Audience

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Accurately Describing Your Social Media Target Audience

It’s impossible to create a successful social media plan for your business if you don’t have definite ideas about who you want to start conversations with online. It’s very easy to simply decide that your target audience is simply “anyone who will buy my product/use my service”, but that’s a very imprecise, and certainly lazy, way to start defining who you should target. request your company’s message on social media. .

There are many ways to describe your target audience, and many businesses may find that they can appeal to two or three different audiences by tailoring the message they send to each. However, long before you get that far, it’s essential to define some concrete ways to describe your target audience. Here are some of the most commonly used methods:

1. Gender – yes, very basic, but still very important

2. Age Grouping – Does your product and service appeal to a younger demographic? Pensioners? You have to find out.

3. Income level

4. Ethnicity – This demographic can be helpful in tailoring the same messages in different ways.

5. Educational level

6. Geographical location – People in different geographical areas of the same country still tend to have very different opinions and lead different lifestyles.

7. Benefits that different people are looking for – for example to lose weight, to expand their knowledge, to save money

8. Their fear – getting fat, missing out on a big promotion due to lack of education, spending a lot of money on something they may not need.

This list is certainly not exhaustive and your target audience can be described in a completely different way. This list is only here to help stimulate ideas that you can build on.

Another way to break down your target audience is simply by asking the following questions:

Who: What big problems or desires does this person have? How long are they?

What: What problem does your product or service solve or what benefit do you bring to the user?

What: What kind of action do you want these people to eventually take?

Why: Would this person believe that you can solve their problem (need for proof).

Where: Does this person go online (Google, specific blogs, Facebook, Twitter, specialized forums?)

With all of this in mind, do you still know who your target audience is on social media? It really will pay to find out.

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