A Group Of Plants And Animals With The Same Characteristics Patrick Ales and the History of PHYTO

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Patrick Ales and the History of PHYTO

A bit of History

Patrick Ales is the creator of PHYTO hair care products. As a hairdresser for many years, he began to notice how the chemicals used in everyday products damage hair. Ale’s love and enthusiasm for plants lead to the creation of an unusual line of plant-based hair products. It began at the age of 25, when Patrick Ales bought a house in the Haute Provence region of France. Plants, leaves and roots that had dried or turned to dust were left behind by a healer. Ales became fascinated with the botanical world and wanted to know everything about them. His main goal was to use the natural healing properties of plants to create hair treatments.

Patrick Ales and his wife, along with several other scientists, created the first PHYTO 7 creams in their garage. In 1967, the first cosmetic brand was created with the prefix PHTYO, PHYTOTHERATHRIE. Phytotherathrie is a unique line of therapeutic hair products that treat your hair with natural properties and is identified by a blue leaf.

In 1967 Patrick Ales founded the PHYTOSOLBA Laboratory, where he subsequently developed more brands and companies offering plant-based products. Ales has always tried to create and improve its products surrounding itself with a team of scientists to research its products. He knew the importance of scientific proof for the effectiveness of his products. Today, over 200 clinical studies, conducted by independent laboratories, doctors and hospitals have tested the various products of the group. PHYTO also has many patents and registered trade names. PHYTO is now also known as the Ales Group. Today, Patrick Ales continues to work with family and friends, testing his products on them and discovering new plants to develop products that embrace nature and beauty. PHYTO products are not tested on animals.

products

In the sixties, the Ales Group launched a range of new hair products exclusively for its customers, including HUILE D’ALES, PHYTO 7, PHYTOPOLLEINE, PHYTODEFRISANT hair conditioner, PHYTOMOUSSE and PHYTONEUTRE. Although these products were originally created as treatments for his clients, dermatologists became interested and wanted to prescribe them to their patients with skin conditions that also transferred to the scalp. Immediately after; customers were also looking to buy the products.

The PHYTO product line has grown significantly over the years. With products that are specifically designed for the needs of each hair type, PHYTO is divided into color-coded categories to help you identify a program that will treat your hair and scalp.

PHYTO is environmentally friendly

Because each PHYTO product is formulated with plant extracts that work together to ensure maximum results, they are uniquely packaged in glass bottles and aluminum tubes to preserve their botanical formulas. The boxes also protect the products from light and heat. PHYTO products are intended to have a fairly pharmaceutical appearance.

PHYTO has made many magazine appearances including ELLE, Allure, People, Cookie, WWD Salon and The Oprah Magazine. Phytodefrisant was featured in Oprah Magazine and is recommended by Oprah’s beauty director, Valerie Monroe. Actress Cameron Diaz used PHYTO’s Pro Strong Finishing Spray and Phytolisse Smoothing Serum to achieve her sleek look for the cover of SELF Magazine. PHYTO has also won three awards from Women’s Health Magazine in the July/August 2008 issue including Phytomousse for Best Volumizing Shampoo, Phytodefrisant Botanical Botanical Hair Relaxer for Best Frizz Fighter and Phtyovolume Actif for Best Volumizer. PHYTO was also the only hair care line to be represented at the annual US Open held in Forest Hills, New York.

PHYTO has certainly come a long way, from a small garage in Provence, France to worldwide distribution including the US, Germany, Italy, London and Canada. Everyday PHYTO strives to formulate treatments for your hair and scalp, discovering new plants and new methods to bring you the best products for your hair.

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