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Presentation Layer in Website Design
As we are all aware, there are always two sides to any website design. The visual side that all users see with all the graphic elements, buttons, photos and the side behind it, which is the code that is responsible for the functionality of the website. How to achieve balance?
The activation side does not contain only one type of code, but includes several. First of all, it is HTML code, which creates a framework into which CSS (Cascading Style Sheets) or programming languages such as PHP are inserted. In other words, HTML is used to structure the content on the page, while CSS allows you to handle the content of your web page and its style separately, and programming languages communicate instructions to the computer.
HTML itself does not power effects such as drop-down menus or carousels. There is one code that is specifically dedicated to the user interface, while other code is used to process data and connect to the database. “Presentation plug-in” refers to the graphical interface as well as the code that powers it, including the code that controls interactive elements such as drop down menus.
The presentation code includes:
- HTML and HTML 5
Usually all these languages are skillfully woven together to create a visually appealing and highly functional website design.
1. Creation of the multimedia interface
Animated and immersive design is achieved through the use of Adobe Flash or a combination of HTML, CSS and other scripting languages mixed together.
For many years Adobe Flash was at the top, but that started to change. Nowadays with the development of HTML 5 and CSS we are able to replicate more and more interactive and animation effects.
HTML 5, the latest edition of HTML has taken a big step forward in terms of presentation layer design capabilities. It provides an enhanced toolkit of elements and properties and recognizes how designers work with and use particular elements. For example, it allows designers to define a navigation array with the new ‘nav’ instead of the previously used ‘div’ element. HTML5’s animation support and interaction design features have also improved dramatically, and the fact that HTML5 is supported in mobile browsers like Apple’s Safari has opened up the possibilities of web design.
A few words about Adobe Flash
Flash is an animation and interactive technology that enables the creation of highly immersive interfaces. As for the implementation of the Flash element in the design of the website, the process is quite simple. The component developed in Adobe Flash is exported as a standalone .swf file and in the same way as an image, the .swf file is inserted into an HTML page. The .swf file can be either a small part of the page or it can literally be the entire interface. It should be noted that users must have Flash player installed in their browser to view a page with a .swf component.
Despite the ability to create impressive user experience using Flash has some disadvantages. The most important is the fact that the Apple mobile platform simply does not support Flash files. Therefore, the website created in Flash should offer an alternative version of the page for (Apple) mobile viewers (of course only if the market is important enough for them). Inviting the user to download the latest version of Flash player on the iPhone is an irrelevant button, since even if they downloaded Flash, the page would still not be accessible.
HTML5 – The flash alternative
As mentioned earlier, the combination of HTML 5, CSS and jQuery code now makes it possible to render animated web pages that were only possible in Flash. Using the ‘canvas’ element, it’s now much easier than ever to design rich and animated user interfaces. Most modern desktop and mobile browsers support the HTML5 standard which makes it possible to create designs that work on a multitude of platforms.
Examples of jQuery effects:
- Expanding and collapsing by windows
- Carousel image rotation
- Magnification of the image after inversion etc.
1.2 Advanced CSS graphic effects
In the past, to create a graphic element, for example a button, we relied on bitmap graphics such as jpeg or gif. Not only do they increase the loading time of the website, but they also have to be created by experienced designers with software such as Photoshop, and then they have to be changed manually every time you want to change the look of the page.
Nowadays CSS is providing increasing levels of stylistic control over the appearance of elements. It is now possible to add gradients, rounded corners, reflections and soft shadows to text and elements simply through code.
There are quite a few useful CSS graphic style controls that can be implemented to avoid using bitmap graphics in user interface construction.
The advantages of using CSS for our user interface include:
- Faster download time – CSS code is written only once and can be applied as a style to any graphic or text element;
- Scalable design – CSS code allows you to apply scalable attributes to fonts and elements;
- Easy maintenance – To change the size, color and visual effects of a button, text or design element, we simply change the values in the CSS code and the change will be applied to all elements assigned to the given style;
- Accessibility – in CSS we are using actual text for buttons and interface elements, and these are labeled and identified in a way that screen readers can digest and translate for users who rely on such devices.
1.3 Responsive design
The latest trend in website design is ‘responsive design’. It is an approach aimed at creating websites in a way that provides an optimal viewing experience, easy to read and navigate across the wide range of devices. When the user resizes their browser window, the web page is immediately updated so that it is optimally displayed in the “viewport” size. Viewport is a new term that designers use to refer not only to different desktop browser sizes, but also to mobile devices which all have different fixed screen sizes.
Responsive design is possible thanks to the “media query part” of the CSS3 specification. It recognizes the browser size and tells the page to load the appropriate stylesheet, for example ‘widescreen.css’ or ‘mobilescreen.css’. It is possible because different style sheets contain different layout systems, font sizes, and image optimization settings.
Last but not least is getting a creative idea for the user interface. There is a lot of inspiration on the internet. It would be advisable to analyze good design practices, break them down to their essentials, and see how some of them can be adapted for application in our field.
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