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Licensing Art to Jigsaw Puzzle Manufactures – Tips and Resources
People love the challenge of putting together puzzles, and over 200 years after its inception, it’s a thriving industry. They were originally produced to teach children geography in the 1760s. Today, children still learn geography with them. Also, with the large amount of images available in puzzles, collecting them has become a popular form of family entertainment. Thus, jigsaw puzzles is a good industry to license your art. But before you approach producers, you need to know what kind of art they want and in what format.
Jigsaw puzzles are not only produced in the original horizontal format, but as ovals, circles, squares, vertically and in various free-form shapes depending on the images placed in the puzzles. Some are even three-dimensional shapes such as globes, animals and buildings. And they don’t always have just a simple 2D photo printed on them, but are decorated with glitter, perfume or a 3D image. Puzzles are made not only with cardboard, but also with wood, plastic and rubber. Note: Wooden puzzles are expensive to produce and are usually made one at a time. Many times the licensing deal these manufacturers offer artists is to put the artists art on their website. “If” the art is selected by a customer, the manufacturer will produce the puzzle and the artist will be paid a royalty or flat fee for use.
Jigsaw puzzle makers normally love this art
1. There are bright and saturated colors
2. It has an awe factor such as cute kittens, children playing, beautiful landscapes and flowers, or landmarks that generate an emotional response in the consumer.
3. There is not a lot of empty “white” space. Too much white space makes it difficult to assemble the puzzle. But if the painting is of a popular subject or painted by a well-known artist, the amount of white space doesn’t seem to matter.
4. It is in a horizontal rectangular format. This is the most used format for puzzles. However, some manufacturers produce puzzles in multiple formats as mentioned above. Thus, art created in formats other than horizontal can also be used for puzzles.
Some puzzle manufacturers produce puzzles for various specialty markets such as college, museum, children’s, teen, or mystery, while others cater to the general retail market. To find out what kind of images each manufacturer puts in their puzzles, you should check out their websites. And if their art submission guidelines aren’t listed on the site, you should contact them. Below is a list of puzzle manufacturers who license the art.
List of puzzle manufacturers
Buffalo Games
Ceaco
Elms Puzzles (wooden puzzles)
The Great American Puzzle Factory
Inheritance puzzle
Masterpiece puzzles
Meissa and Doug
Ravensburger
Spilsbury
Springbok
Stave puzzles (wooden puzzles)
Sun outside
TDC games
White Mountain Puzzles Inc.
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