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Surf’s Up At Baskin-Robbins!
Darling! Baskin-Robbins, the world’s largest chain of specialty ice cream stores, is bursting into summer with a selection of new and refreshing frozen treats to celebrate Sony Pictures Animation’s action-comedy Surf’s Up, in theaters June 8, 2007. Baskin-Robbins introduces seven surf-themed frozen treats to get ice cream lovers ready for summer. Baskin-Robbins is also making a splash from the Pacific Ocean to the Atlantic Ocean with a mobile tournament and Big Wave Instant Win game.
Baskin-Robbins is creating a frenzy of excitement this summer with its new tubular flavors inspired by Surf’s Up, Penguin Swirl and Splish Splash(TM). Ice cream lovers will go wild for the unique flavor colors, as black ice cream and blue sorbet turn penguin tongues black and ocean blue from the first moment. In addition, customers can cool down with one of Baskin-Robbins’ refreshing new Fruit Blast Smoothies, a combination of real fruit and nonfat frozen yogurt, available in a variety of new and exotic fruit flavors such as Banana with Pomegranate Berry.
“Baskin-Robbins is returning to its California roots to bring summer fun to its customers,” said Scott Colwell, Baskin-Robbins vice president of marketing. “We’re excited to launch our mobile tour and help ice cream enthusiasts sweeten their day with our refreshing new treats.”
Surf’s Up Ice Cream Treats
This summer, Baskin-Robbins invites dudes and couples to soak up the summer with some irresistible ice-cold desserts. Baskin-Robbins Surf’s Up ice cream and frozen treats are available at participating stores nationwide now through August 19, 2007, while supplies last.
o Penguin Swirl: A swirl of Mixed Berry black ice cream and Tutti Fruiti white ice cream.
o Splish Splash (TM): A refreshing blend of Blue Raspberry sorbet swirled with cranberry ice.
o Fruit Blast Smoothie: Real fruit mixed with non-fat frozen yogurt gives a smooth and satisfying taste. Available in New Banana Berry Pomegranate, Strawberry-Banana and Mango.
o Fruit explosion: Real fruit blended with ice bursts with a bold and intense refreshing aroma. Available in New Berry Pomegranate, New Blue Raspberry, Strawberry-Citrus and Wild Mango.
o Penguin cone: A frosted penguin leaning against a palm tree is a refreshing change to a single scoop of Baskin-Robbins ice cream in a sugar cone.
o Surf’s Up Sundae: Beat the heat with a tropical dessert! Multi-berry strawberry ice cream, World Class® chocolate and pecan ice cream layered with pineapple topping and crushed graham cracker, topped with whipped cream, half a banana and a Surf’s Up chocolate bar.
o Surf’s Up Ice Cream Cake: A full sheet cake transformed into a beach scene, complete with Cody and Tank riding the waves. Available in the new Baskin-Robbins Fudge Crunch Cake, a layer of fudge and chocolate crunch between two layers of ice cream.
Coast to Coast Cruise
Baskin-Robbins is cruising to cities across the country this summer with the Surf’s Up mobile tour. The mobile vehicle, designed with colorful pictures of Surf’s Up characters Cody, Lani and Chicken Joe, will offer consumers the chance to try Baskin-Robbins ice cream flavors, play the new Surf’s Up video game from Ubisoft and receive gifts and sweet deals. . The mobile tour will hit the road on June 1, 2007 starting in Los Angeles and New York and making stops in 31 cities including San Diego, Sacramento, California, San Francisco, Baltimore, Washington, Chicago, Houston and Dallas. The east coast tour will conclude in Dallas on July 16, 2007 and the west coast tour will conclude in Fresno, California on July 31, 2007.
Catch a wave and win
To make an even bigger splash this summer, Baskin-Robbins has created the online Big Wave instant win game. Contestants can visit http://www.bigwaveblast.com or http://www.baskinrobbins.com/bigwave to watch scenes from Surf’s Up and see if Cody Maverick successfully rides the wave. When Cody hangs ten, the contestant wins! If Cody is hidden, consumers receive a coupon offer for Fruit Blast Smoothies and can come back the next day for a chance to win. Customers can play every day until July 31, 2007 for a chance to win Baskin-Robbins coupons and many exciting prizes including:
Two all-inclusive trips for four in Jamaica
A trip for four to the Hilton Hawaiian Village in Honolulu
Baskin-Robbins Treats for a year
Surf’s Up Video Games, DVDs & More!
In addition to the Big Wave Instant Win game, the website offers even more Surf’s Up-inspired fun, including the Gnarly name generator, downloadable Surf’s Up wallpaper, screensavers, friend icons, a mini-version of the video game Surf’s Up by Ubisoft and more.
The history of taste and innovation
Baskin-Robbins has created more than 1,000 ice cream flavors over the past 61 years, many inspired by fashion, people, contemporary events and pop culture trends. Baskin-Robbins continues to be a leader in ice cream flavor innovation by constantly introducing new ice cream flavors to its extensive flavor library. The iconic brand is committed to satisfying palates of all ages with exciting new and traditional menu options.
Baskin-Robbins, the world’s largest chain of specialty ice cream stores, creates and markets innovative, high-quality ice cream, confections and specialty frozen beverages in more than 5,600 retail stores around the globe. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious flavors. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For more information, visit http://www.baskinrobbins.com.
About Surf’s Up
Surf’s Up is an animated action-comedy that digs behind the scenes of the high-octane world of competitive surfing. The film follows teenage rockhopper penguin Cody Maverick (Shia LaBeouf), a budding surfer, as he enters his first professional competition. Followed by a camera crew to document his experiences, Cody leaves his family and home in Shiverpool, Antarctica to travel to Pen Gu Island for the Big Z Memorial Surf Off. Along the way, Cody meets Sheboygan surfer Chicken Joe (Jon Heder), celebrity surf promoter Reggie Belafonte (James Woods), surfing talent scout Mikey Abromowitz (Mario Cantone), and fiery lifeguard Lani Aliikai (Zooey Deschanel), who everyone knows Cody’s passion for surfing, even if it’s a little misguided at times. Cody believes that winning will bring him the admiration and respect he craves, but when he is unexpectedly confronted by a washed-up old surfer (Jeff Bridges), Cody begins to find his way and discovers that a true winner isn’t always him. who enters first.
About Colombia Photos:
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations include film production and distribution; television production and distribution; creation and distribution of digital content; worldwide channel investments; purchase and distribution of home entertainment; operation of the studio premises; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
About Sony Pictures Animation:
Sony Pictures Animation was established in May 2002 to enable Sony Pictures Entertainment to tap into the creative community’s vast imagination, develop characters and stories that are best realized through digital production, and bring entertainment to audiences of all ages on screen. . The division’s first film, Open Season, was released in September, 2006. Sony Pictures Animation is currently in production on Surf’s Up (due in theaters June 8, 2007) and Cloudy With A Chance of Meatballs (Spring 2009).
(TM) & ©2007 Sony Pictures Animation, Inc. all rights reserved
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