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Ecommerce Marketing Plan
The current work is about the marketing offer of the e-commerce service. It outlines the essential steps of marketing a brand new firm that offers website building, designing, programming, developing and promoting services. The service must be offered exclusively online through the company’s website. Online business operations include ordering, agreeing on requirements, processing design and providing ongoing customer support.
The service implementation process should include the following stages:
– Defining the goals of the site. This may involve either physical meeting or discussion of the product in question via the Internet.
– Development of the website structure. This phase aims to highlight the technical aspects of the site. It should include defining the technology needed, the type and specifications of the site’s navigation.
– Website design and construction. Development of site layout and graphics. This may include processing the company’s truly creative approach to the development of graphic images of the order, or complying with the requirements presented by the client for the overall appearance of the project.
– Programming and built in website. This phase depends on the details of each specific project and the requirements set for the quality and level of the site. Also, this process varies according to the type of customer and the destination of the intended page. All features of the site are subject to examination and testing by both the specialist and the company’s client.
– Technical release of the site. Once the technical aspects of the project have been completed, the client should be offered a free consultation along with further marketing and site promotion services, techniques and practical advice.
– Ongoing site maintenance. This is the stage when the work of creating the client’s site is completed. But the company guarantees to keep all its pages current in terms of graphics, technology, navigation and usability. After the site is launched, the company continues to work with the customer to establish a schedule for regular website review and maintenance to meet customer requirements, accommodate user feedback, including new system updates and technology. cloud.
It is a fact that the idea of this type of online commerce is not entirely new and for a new company to enter the market and get profits from its business, it is necessary to invent some new elements in the service offered. . The innovative elements contained in this project compared to the large variety of competitors operating in the IT e-commerce market are based on the combination of generic strategies of cost leadership and differentiation (according to M. Porter, ). Therefore, the project is launched in the B2C format, although there may be differentiation of clients and consequently differentiation of the level and variety of services offered to each individual client, and the project is profitable, small business case.
This new business aims to compete with both the big business providers of website development services and the small business representatives who deal with the matter.
Another unique feature of the project is the wide variety of services included in a business offer. This includes: web design, existing site redesign, multi-language capability, site management, search engine distribution, animation, free hosting offer, email registration, webmail and access to POP3, ftp access, web statistics tools, domain name registration, other services such as full website consulting, flash animation creation, graphic and logo design processing, e-commerce and shopping carts, site management, administration and maintenance, banner advertising, marketing, engine position improvement and promotions, search engine optimization, software testing and even online training.
The e-commerce industry is one of the fastest growing and most dynamic industries worldwide. Today it is quite difficult to accurately determine the impact of the Internet on commerce in exact figures, but according to estimates by the year 2000 there were about 260 million Internet users worldwide, and by mid-2003 their number had grown to more than twice and reached 580 million. By 2005, their number is estimated to reach more than 770 million.
These figures show that the Internet has become a very important and significant business medium through which buyers and sellers not only carry out transactions that were previously carried out directly, but also carry out specific business buying and selling operations on the Internet. Just three years ago, in the first three quarters of 2002, according to Commerce Department figures , e-commerce transactions reached more than $20 billion. It should be noted that these figures are significantly lower than the amount of real transactions.
Today, e-commerce is booming. The size of the e-commerce market has reached incredible volumes. Moreover, this growth tends to accelerate. While in 2002 the total volume of US e-commerce retail sales was pegged at $44 billion, a year later it rose to $56 billion. Then, in 2003, online sales reached only 1.6 of total sales, providing grounds to suggest that there is a very large growth potential. Internet sales are projected to grow at 2.9% by 2007. Thus, the power of the Internet economy has become an integral part of the entire American economy than it has ever been. Research conducted by Cisco Systems (available at ) shows that the Web is transforming the way people work, and revenues from online transactions are growing annually by more than 50 percent.
Jupiter Research  reports that US B2B Internet commerce rates have grown significantly over the past 5 years, reaching from $336 billion in 2000 to $6.3 trillion in 2005. Jupiter names five industries that account for more than half of all buying and selling operations in the Internet. These are: aerospace and defense, chemicals, electronics, motor vehicles and parts, and computer and communications equipment and software. Among these industries, computer and communications equipment and software lead the way with estimated 2005 Internet sales reaching $1 trillion.
This is very important for the present study as the project in question will be launched in the computer and communications industry. Therefore, starting from the mentioned trends in the e-commerce industry, it can be assumed that running one’s business related to online service and e-commerce, despite the strong competition, has every chance to develop further and to gain success from this market sector. it is subject to improvement, development and transformation.
As the number of internet users is increasing and the number of companies wanting to be represented on the web is increasing along with the number of companies starting online business, there is a very high and further increasing demand for providing programming, design, development of sites and marketing. services. Therefore, a new firm in the industry theoretically has a solid chance of entering the market, however saturated it may be, and developing successfully. Based on the above, the outline of the relevant target market of the business is clearly seen.
The target market of the project is very broad. It ranges from individuals with minimal requirements for the functionality, appearance and capabilities of the site program, to large companies with more solid and expensive orders. Since there are very different types of customers with different interests and needs, each requiring a different approach and professional level of performance, they should be segmented into separate groups. By segmenting customers, the company increases its chances of success.
Customers were divided according to the level of complexity of the desired product. Following this criterion, three levels can be distinguished: those that require the basic development of the site; intermediate and sophisticated level. The basic level means relatively low cost of services and is good for individual customers, non-professional companies specialized, for example, in the online sale of a small range of products. According to its name, this solution provides limited functionality, simple design and fast implementation of the order.
The second group of customers includes those with mid-level orders. Such pages should include…
The full version of the International Ecommerce Marketing Plan is available here [http://www.personal-writer.com/ecommerce-marketing-plan]
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